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Customer retention rate is the percentage of existing customers who are still customers after a given period. It can help in better understanding what makes customers stay with your company. You can also identify opportunities to improve customer service. This metric is calculated by taking the number of customers you have at the end of the period and removing the number of new customers acquired during that period. Then divide that number by the number of customers you started with.
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
