Customer retention rate

Customer retention rate is the percentage of existing customers who are still customers after a given period. It can help in better understanding what makes customers stay with your company. You can also identify opportunities to improve customer service. This metric is calculated by taking the number of customers you have at the end of the period and removing the number of new customers acquired during that period. Then divide that number by the number of customers you started with.


  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.

  • Is Google Analytics HIPAA-compliant?

    If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…