Customer lifecycle

Customer lifecycle refers to different stages a customer passes throughout their relationship with a brand. However, for different customers and brands this cycle can involve different phases.

Typically, in Marketing funnel customers go through the following stages:

  1. Reach (also: Awareness)
  2. Acquisition
  3. Conversion
  4. Loyalty

To learn more about the customer lifecycle, visit these links:


  • How to recover lost conversions without adding compliance risk

    Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.

  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…