Back to all glossary articles

Cross-selling

Cross-selling is used to increase the value of a customer transaction by encouraging the purchase of additional or upgraded products or services. It involves offering customers related or complementary products or services to what they are already purchasing or interested in.

The goal of cross-selling is to enhance the customer’s experience by providing additional value or addressing related needs. For example, if a customer is buying a laptop, a cross-selling opportunity could be offering them a laptop bag, antivirus software, or a computer mouse.

You might also like:

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

Other definitions

Recent posts from Piwik PRO blog