Conversion is the successful completion of a desired action. This action can be defined as clicking on an advertising banner, completing a purchase, a download or registration for a newsletter.

We distinguish two types of conversions:

  • Macro conversions – primary goals of a website
    Examples: filling out the contact form, purchase
  • Micro conversions – steps or milestones that help you reach the end goal
    Examples: newsletter signups, whitepaper downloads, contact page views

More about conversions on Piwik PRO blog:


  • A review of HIPAA-compliant analytics platforms

    As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…

  • Piwik PRO expands global hosting options with new data center in the UAE

    Piwik PRO remains committed to delivering flexible, secure, and regionally focused hosting solutions for businesses around the world. We’re pleased to announce the launch of our new data center in the UAE North, hosted on Microsoft Azure. This latest addition complements our existing location in Hong Kong, expanding our global hosting footprint and offering organizations…