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Conversion

Conversion is the successful completion of a desired action. This action can be defined as clicking on an advertising banner, completing a purchase, a download or registration for a newsletter.

We distinguish two types of conversions:

  • Macro conversions – primary goals of a website
    Examples: filling out the contact form, purchase
  • Micro conversions – steps or milestones that help you reach the end goal
    Examples: newsletter signups, whitepaper downloads, contact page views

More about conversions on Piwik PRO blog:

  • How to recover lost conversions without adding compliance risk

    Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.

  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…

Other definitions

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