Cross-selling is used to increase the value of a customer transaction by encouraging the purchase of additional or upgraded products or services. It involves offering customers related or complementary products or services to what they are already purchasing or interested in.

The goal of cross-selling is to enhance the customer’s experience by providing additional value or addressing related needs. For example, if a customer is buying a laptop, a cross-selling opportunity could be offering them a laptop bag, antivirus software, or a computer mouse.

You might also like:


  • 25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data

    Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…

    Read more

  • Is Google Analytics HIPAA-compliant?

    Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. SUMMARY Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data…

    Read more

Core – a free plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting.