Back to all glossary articles

Cross-selling

Cross-selling is used to increase the value of a customer transaction by encouraging the purchase of additional or upgraded products or services. It involves offering customers related or complementary products or services to what they are already purchasing or interested in.

The goal of cross-selling is to enhance the customer’s experience by providing additional value or addressing related needs. For example, if a customer is buying a laptop, a cross-selling opportunity could be offering them a laptop bag, antivirus software, or a computer mouse.

You might also like:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

Recent posts from Piwik PRO blog