Cross-selling is used to increase the value of a customer transaction by encouraging the purchase of additional or upgraded products or services. It involves offering customers related or complementary products or services to what they are already purchasing or interested in.
The goal of cross-selling is to enhance the customer’s experience by providing additional value or addressing related needs. For example, if a customer is buying a laptop, a cross-selling opportunity could be offering them a laptop bag, antivirus software, or a computer mouse.
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