Customer acquisition cost (CAC)

Customer acquisition cost shows how much money a company spends to gain a new customer, which helps determine the return on investment of its customer acquisition efforts. CAC includes a company’s spending on marketing and advertising, employee salaries, tools, and technology, as well as sales, travel expenses, etc. This metric is calculated by adding up all marketing and sales expenses, then dividing the result by the number of new customers gained during a specific period.

CAC helps improve your marketing and sales efforts, allows you to analyze your sales journey further to determine your budget, and provides valuable insight into potential inefficiencies within your sales funnel.


  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…