Customer acquisition cost shows how much money a company spends to gain a new customer, which helps determine the return on investment of its customer acquisition efforts. CAC includes a company’s spending on marketing and advertising, employee salaries, tools, and technology, as well as sales, travel expenses, etc. This metric is calculated by adding up all marketing and sales expenses, then dividing the result by the number of new customers gained during a specific period.
CAC helps improve your marketing and sales efforts, allows you to analyze your sales journey further to determine your budget, and provides valuable insight into potential inefficiencies within your sales funnel.
Customer acquisition cost (CAC)
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A review of HIPAA-compliant analytics platforms
As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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Piwik PRO expands global hosting options with new data center in the UAE
Piwik PRO remains committed to delivering flexible, secure, and regionally focused hosting solutions for businesses around the world. We’re pleased to announce the launch of our new data center in the UAE North, hosted on Microsoft Azure. This latest addition complements our existing location in Hong Kong, expanding our global hosting footprint and offering organizations…
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Recent posts from Piwik PRO blog
- A review of HIPAA-compliant analytics platforms
- Piwik PRO expands global hosting options with new data center in the UAE
- HIPAA-compliant analytics in 2025: Your complete vendor comparison and selection guide
- Introducing new pricing: More analytics value and privacy compliance as you grow
- The comparison of 9 HIPAA-compliant web analytics platforms
- EU hosting vs. EU sovereignty: Why the difference matters for privacy-first analytics
- Why Shopify stores need privacy-compliant analytics
- Piwik PRO vs. Google Analytics for Shopify: A comparison