A customer journey is the path of interactions a user has across your website or app throughout their relation with your brand. Customer journey covers multiple touchpoints, e.g. social media ad, newsletter, forum, until the user purchases your product or service.

A typical phases of the customer journey:

  • Awareness
  • Acquisition
  • Adoption
  • Advocacy

Learn How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

More about customer journey on the Piwik PRO blog:


  • The combined benefits of using Piwik PRO and Cookie Information Consent Management Platform

    The combined benefits of using Piwik PRO and Cookie Information Consent Management Platform

    If you’re using Piwik PRO for privacy-friendly analytics, you’re already ahead in responsible data practices. But if you’re still relying on a basic consent manager, you could be missing opportunities to improve compliance, capture better data, and simplify your team’s workload. That’s where the combination of Piwik PRO and Cookie Information CMP comes in. This…

  • GDPR

    Global data centers: secure, GDPR-compliant analytics hosting with Piwik PRO

    As digital privacy regulations tighten and performance expectations rise, organizations are rethinking how and where their analytics data is hosted. Data centers play a central role in this shift, providing the infrastructure that powers secure, compliant and high-performance analytics solutions across the globe. Piwik PRO makes it easy to align your data strategy with local…