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Customer journey

A customer journey is the path of interactions a user has across your website or app throughout their relation with your brand. Customer journey covers multiple touchpoints, e.g. social media ad, newsletter, forum, until the user purchases your product or service.

A typical phases of the customer journey:

  • Awareness
  • Acquisition
  • Adoption
  • Advocacy

Learn How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

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More about customer journey on the Piwik PRO blog:

  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…

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