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Content tracking enables you to measure the performance of website and app content such as blog articles, pop-ups, banners, misc. page elements, etc.
You can track those along with the number of impressions and clicks and measure the click-through rates (CTR) of specific items. That allows for optimization of the overall performance.
More about content tracking on the Piwik PRO blog:
Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
