Content tracking enables you to measure the performance of website and app content such as blog articles, pop-ups, banners, misc. page elements, etc.

You can track those along with the number of impressions and clicks and measure the click-through rates (CTR) of specific items. That allows for optimization of the overall performance.

More about content tracking on the Piwik PRO blog:


  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

  • Five things every marketer should know about web analytics in 2026

    Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.