Custom Variables

Take advantage of Piwik’s great flexibility to track detailed metadata about pages, events, and visitors

Request a Demo

Why do you need Custom Variables?

Custom Variables lets you squeeze more from your Piwik PRO Analytics deployment and delivers advanced, customized reports to add depth to your stats. You can create a custom name-value pair assigned to any visitor or event. The only limit is your imagination!

5 custom variables

You can create up to 5 custom variables per visit and per page view.

Enhance Your Reports

Add extra information from sign-up and lead capture forms to your visitor reports to enrich your reports with invaluable user level data.

Map your buyer personas

Track the behaviour of visitors from different sectors and identify profiles of users most likely to convert.

Track performance of different categories

You can monitor the performance of particular categories and subcategories on your website, e-commerce shop, or blog.

Set a Custom Variable for Visits and for Actions

Custom Variables can be applied in two different dimensions. You can segment data by visitor to store additional information, like gender and age, in the visit log of an individual user. You can also set Custom Variables for events like page views, downloads, and other actions you want to track.

Request a Demo

Assign login status to your users

Use Custom Variables to identify logged-in users, compare their behavior to anonymous visitors, and get more customers over the finish line.

Set visit type

You can define your users by applying various labels (first time, engaged, customer) and comparing overall performance, conversion rates, and visits across segments.

Count custom visit metrics

With Custom Variables you can track the number of Facebook “Like” clicks, how many times your application has been downloaded, or any other event significant for your website.

Ready to take your conversion rate to another level? Contact us and let us introduce you to the possibilities of Piwik PRO!

Request a Demo
Free Comparison of 5 Most Popular Web Analytics Vendors

Compare 40 Variables of 5 Leading Enterprise-Ready Web Analytics Vendors for Free

This free comparison of Piwik PRO, Google Analytics 360, Webtrends, Adobe Analytics, and etracker Analytics (Enterprise) contrasts the tools in terms of their 40 variables.

Download For Free