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Cross-channel tracking

Cross-channel tracking is the practice of collecting data about Touchpoint s your customers have with your brand across different channels.

The channels include:

  • Social media
  • Paid search
  • Email
  • Retargeting

Cross-channel tracking is effective because it takes into account the interactions between each channel. With such an approach, a digital marketer sees the big picture and can effectively manage the Marketing campaign s budget.

The benefits of cross-channel tracking:

  • Spot and improve the most common conversion paths in the Customer journey s
  • Create different customer segments based on users’ behavior to better adjust the offer to their needs. Such segments contribute to Lead nurturing .
  • Provide a better overview of the Customer lifecycle

Check out the Piwik PRO blog and read more about cross-channel tracking:

Watch the webinar about conversion attribution to get more details.

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Other definitions

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