Cross-channel tracking

Cross-channel tracking is the practice of collecting data about Touchpoint s your customers have with your brand across different channels.

The channels include:

  • Social media
  • Paid search
  • Email
  • Retargeting

Cross-channel tracking is effective because it takes into account the interactions between each channel. With such an approach, a digital marketer sees the big picture and can effectively manage the Marketing campaign s budget.

The benefits of cross-channel tracking:

  • Spot and improve the most common conversion paths in the Customer journey s
  • Create different customer segments based on users’ behavior to better adjust the offer to their needs. Such segments contribute to Lead nurturing .
  • Provide a better overview of the Customer lifecycle

Check out the Piwik PRO blog and read more about cross-channel tracking:

Watch the webinar about conversion attribution to get more details.


  • Data centers in the UAE: Powering the region’s digital transformation

    The United Arab Emirates (UAE) has become a key hub for data centers in the Middle East, driven by rapid digital transformation, progressive government initiatives, and rising demand for cloud computing and data sovereignty. As public and private organizations accelerate their digital strategies, reliable, secure, and scalable hosting solutions are essential to supporting innovation and…

  • A review of HIPAA-compliant analytics platforms

    As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…