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A direct message to the user to encourage them to carry out a desired Action .
This action can be, for example:
In most cases CTA is represented by a distinctive button. CTA should be visible, clear and promising. CTAs should be a vital part of A/B testing .
More about the call-to-actions on the Piwik PRO blog:
If your company relies on Google Analytics or other US-based analytics tools, you may soon be putting your data compliance at risk. In February 2025, Norway’s Data Protection Authority (Datatilsynet) issued new guidance on data transfers to the United States, highlighting growing concerns about the legal framework supporting these transfers – the EU-US Data Transfer…
Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…
