Click analytics is a method for analyzing website visitors’ behavior by tracking the links or elements they click on. This analysis provides valuable insights into user engagement, popular content, conversion rates, and overall website performance. Click analytics tools help website owners make data-driven decisions to optimize their websites and improve user experience (UX).

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Analytics dashboard

Analytics suite

App analytics

Heatmap

Real-time data analytics

Marketing performance analytics


  • Customer Data Platform is now available for all Piwik PRO users

    The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs.  With Piwik PRO Core, you can use an all-in-one integrated data…

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  • Unlock the power of customer data: A Piwik PRO data activation playbook

    Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO’s Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury, Glenn Vanderlinden, and Michał Idziak, and see how to apply customer data to drive personalized experiences and effective marketing…

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