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Click analytics is a method for analyzing website visitors’ behavior by tracking the links or elements they click on. This analysis provides valuable insights into user engagement, popular content, conversion rates, and overall website performance. Click analytics tools help website owners make data-driven decisions to optimize their websites and improve user experience (UX).
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University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.
Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…
