Click analytics is a method for analyzing website visitors’ behavior by tracking the links or elements they click on. This analysis provides valuable insights into user engagement, popular content, conversion rates, and overall website performance. Click analytics tools help website owners make data-driven decisions to optimize their websites and improve user experience (UX).

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Analytics dashboard

Analytics suite

App analytics

Heatmap

Real-time data analytics

Marketing performance analytics


  • Cross-platform tracking with Piwik PRO

    Cross-platform analytics: Deep dive into benefits for various businesses

    SUMMARY Users no longer follow a neat and organized path when interacting with products and services. The customer journey is much more complex than it used to be. Visitors use different platforms, often switching between native apps, mobile apps, and desktop browsing as they progress toward becoming clients. For instance, customers could begin on the…

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  • 25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven

    As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities.  Let’s dive into the third…

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