It’s a piece of software that helps organizations automate a part of collecting, processing and storing visitors’ consents and data subject requests. All that allows businesses to comply with various privacy laws such as the General Data Protection Regulation GDPR ), California Consumer Privacy Act (CCPA) or General Data Protection Law (LGPD), to name a few.


Consent managers enable site owners to inform visitors about the types of data they want to collect and ask them for permission. They also save all the consent decisions and allow the Data processor to view and manage Data subject requests in one place.

There are different types of consent managers:

  • A standalone consent manager
  • An integrated platform

Piwik PRO has an integrated consent management platform as one of the modules in the Analytics Suite. It collects Consent s of data subjects for processing Personal data . The consent manager works closely with the Piwik PRO Tag Manager and manages which categories of tags should be fired regarding the status of users’ consent.


Read more about consent managers:

Also, read more about privacy regulations worldwide and learn what actions you need to take to stay compliant with them:


  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.