Content tracking enables you to measure the performance of website and app content such as blog articles, pop-ups, banners, misc. page elements, etc.
You can track those along with the number of impressions and clicks and measure the click-through rates (CTR) of specific items. That allows for optimization of the overall performance.
More about content tracking on the Piwik PRO blog:
Content tracking
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How to recover lost conversions without adding compliance risk
Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.
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HIPAA violations and fines: What healthcare organizations need to know
Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew. What this guide covers: HIPAA violation…
Other definitions
Recent posts from Piwik PRO blog
- How to recover lost conversions without adding compliance risk
- HIPAA violations and fines: What healthcare organizations need to know
- The EDPB’s new data anonymization guidelines: what they mean for your analytics data
- What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers
- We checked 59 hospital websites. 73% kept tracking visitors after opt-out.
- HEALTHCARE WEBSITE TRACKING REPORT 2026: Are healthcare companies one audit away from a compliance crisis?
- Anonymous website visitor tracking: How to do useful analytics without personal data [Updated]
- What is PII, non-PII, and personal data? [Updated]