Cookies are text files, with small bits of data, stored on a user’s hard drive to identify that user after they visit a website. The cookie contains several data components:

  • The name of the server that placed it
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  • An expiration date

We can distinguish two types of cookies: First-party cookie and Third-party cookie .

Read our articles to get more information on cookies:


  • Privacy by design in practice: How “just enough” data beats “just in case” collection

    While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.

  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.