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Cookies

Cookies are text files, with small bits of data, stored on a user’s hard drive to identify that user after they visit a website. The cookie contains several data components:

  • The name of the server that placed it
  • A non-nominative identifier, in the form of a unique ID number
  • An expiration date

We can distinguish two types of cookies: First-party cookie and Third-party cookie .

Read our articles to get more information on cookies:

Check out our free Online Cookie Scanner

  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

  • Five things every marketer should know about web analytics in 2026

    Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.

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