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Conversion rate optimization (CRO)

Conversion

optimization or conversion rate optimization (CRO) are different methods marketers use to increase the percentage of visitors who complete a desired Action , a Conversion .

There are several ways to increase conversion rate. In general you should focus on measures to improve:

  • website layout
  • website usability
  • content

For example, you can remove from your website elements that distract a user, such as unnecessary form fields. You could also personalize your content and run A/B tests of your headlines, etc.

More about the conversion rate optimization on the Piwik PRO blog:

  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…

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