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Cookies

Cookies are text files, with small bits of data, stored on a user’s hard drive to identify that user after they visit a website. The cookie contains several data components:

  • The name of the server that placed it
  • A non-nominative identifier, in the form of a unique ID number
  • An expiration date

We can distinguish two types of cookies: First-party cookie and Third-party cookie .

Read our articles to get more information on cookies:

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  • How to use raw data in web analytics

    Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…

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  • Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset

    After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…

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