Click analytics is a method for analyzing website visitors’ behavior by tracking the links or elements they click on. This analysis provides valuable insights into user engagement, popular content, conversion rates, and overall website performance. Click analytics tools help website owners make data-driven decisions to optimize their websites and improve user experience (UX).
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Click analytics
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Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP
We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…
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PHI and PII: How they impact HIPAA compliance and your marketing strategy
Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…
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Recent posts from Piwik PRO blog
- Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP
- PHI and PII: How they impact HIPAA compliance and your marketing strategy
- How can healthcare organizations benefit from using a customer data platform (CDP)
- EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance
- HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
- Norwegian DPA warns against EU-US data transfers – what it means for your website analytics
- 25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data
- Is Google Analytics HIPAA-compliant?