Back to all glossary articles

Conversion rate optimization (CRO)

Conversion

optimization or conversion rate optimization (CRO) are different methods marketers use to increase the percentage of visitors who complete a desired Action , a Conversion .

There are several ways to increase conversion rate. In general you should focus on measures to improve:

  • website layout
  • website usability
  • content

For example, you can remove from your website elements that distract a user, such as unnecessary form fields. You could also personalize your content and run A/B tests of your headlines, etc.

More about the conversion rate optimization on the Piwik PRO blog:

  • How to use raw data in web analytics

    Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…

    Read more

  • Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset

    After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…

    Read more

Other definitions

Recent posts from Piwik PRO blog