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Conversion rate optimization (CRO)

Conversion

optimization or conversion rate optimization (CRO) are different methods marketers use to increase the percentage of visitors who complete a desired Action , a Conversion .

There are several ways to increase conversion rate. In general you should focus on measures to improve:

  • website layout
  • website usability
  • content

For example, you can remove from your website elements that distract a user, such as unnecessary form fields. You could also personalize your content and run A/B tests of your headlines, etc.

More about the conversion rate optimization on the Piwik PRO blog:

  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

  • Five things every marketer should know about web analytics in 2026

    Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.

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