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Customer data platform (CDP)

A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.

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More about customer data platform on the Piwik PRO blog:

  • Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take

    The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences.  As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection.  These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such…

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  • Customer Data Platform is now available for all Piwik PRO users

    The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs.  With Piwik PRO Core, you can use an all-in-one integrated data…

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