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Customer lifecycle refers to different stages a customer passes throughout their relationship with a brand. However, for different customers and brands this cycle can involve different phases.
Typically, in Marketing funnel customers go through the following stages:
To learn more about the customer lifecycle, visit these links:
Organizations in regulated industries face a persistent challenge: they need sophisticated analytics and personalization to stay competitive, but must also meet strict requirements around data protection and user consent. For teams using enterprise digital experience platforms, this often means choosing between powerful marketing tools or compliance-first approaches. We’ve been working to solve this through our…
You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.
