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Customer lifecycle refers to different stages a customer passes throughout their relationship with a brand. However, for different customers and brands this cycle can involve different phases.
Typically, in Marketing funnel customers go through the following stages:
To learn more about the customer lifecycle, visit these links:
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
