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Customer lifecycle management (CLM)

Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey .

We distinguish lifecycle stages:

  1. Subscriber: A contact signed up for a newsletter or blog
  2. Lead: A contact converted on your website
  3. Marketing qualified lead: A contact qualified by Marketing ready for the sales team
  4. Sales Qualified Lead: A contact qualified by the sales team as potential customer
  5. Sales opportunity: A contact associated with a deal
  6. Customer: A contact with a closed deal
  7. Evangelist: A customer that has become an advocate for your company

More about customer lifecycles and their management in our Piwik PRO blog:

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Other definitions

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