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Customer lifecycle management (CLM)

Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey .

We distinguish lifecycle stages:

  1. Subscriber: A contact signed up for a newsletter or blog
  2. Lead: A contact converted on your website
  3. Marketing qualified lead: A contact qualified by Marketing ready for the sales team
  4. Sales Qualified Lead: A contact qualified by the sales team as potential customer
  5. Sales opportunity: A contact associated with a deal
  6. Customer: A contact with a closed deal
  7. Evangelist: A customer that has become an advocate for your company

More about customer lifecycles and their management in our Piwik PRO blog:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

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  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

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