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Customer lifecycle management (CLM)

Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey .

We distinguish lifecycle stages:

  1. Subscriber: A contact signed up for a newsletter or blog
  2. Lead: A contact converted on your website
  3. Marketing qualified lead: A contact qualified by Marketing ready for the sales team
  4. Sales Qualified Lead: A contact qualified by the sales team as potential customer
  5. Sales opportunity: A contact associated with a deal
  6. Customer: A contact with a closed deal
  7. Evangelist: A customer that has become an advocate for your company

More about customer lifecycles and their management in our Piwik PRO blog:

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    We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…

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    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

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