Customer lifecycle management involves establishing different stages of the customer journey and assigning metrics to each stage. Allowing companies to have a better understanding of, and guide customers through the Customer journey .
We distinguish lifecycle stages:
- Subscriber: A contact signed up for a newsletter or blog
- Lead: A contact converted on your website
- Marketing qualified lead: A contact qualified by Marketing ready for the sales team
- Sales Qualified Lead: A contact qualified by the sales team as potential customer
- Sales opportunity: A contact associated with a deal
- Customer: A contact with a closed deal
- Evangelist: A customer that has become an advocate for your company
More about customer lifecycles and their management in our Piwik PRO blog:
