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Conversion rate

Conversion rate is the percentage of sessions in which visitors have performed a desired action, such as completing a purchase, downloading an ebook, or subscribing to a newsletter. You calculate this rate by dividing the number of conversions by the complete number of those sessions.

You can calculate conversion rate across a whole website or for specific pages.
In this example, we will compare the site-wide conversion rate with an individual Landing page :

Total number of sessions on a website – 3000

Total number of sessions on a landing page – 200

Conversions – 10

Conversion rate for entire website will be – 0,33%

and for the landing page responsible for creating the conversions – 5%

To get more details on conversion rate, read our posts:

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    Patients now research symptoms, compare providers, and book appointments entirely online before ever contacting a hospital. Healthcare marketers need to adapt to digital-first patient journeys, run campaigns for numerous service lines, manage hospital marketing analytics across multiple locations, and prove ROI to administrators. For nonprofit hospitals, the picture is broader still — donation tracking is…

  • Privacy by design in practice: How “just enough” data beats “just in case” collection

    While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.

Other definitions

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