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- Conversion rate optimization (CRO)
- Cookies
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Cross-channel tracking
- Custom dimensions
- Custom reports
- Custom variables
- Customer Data Platform (CDP)
- Customer journey
- Customer journey mapping
- Customer lifecycle
- Customer lifecycle management (CLM)
- Customer retention
Recent posts from Piwik PRO blog
- Piwik PRO Analytics Suite 13.0 – Google Ads integration and improved user flow report
- Web analytics for governments: The framework for setting the right KPIs
- Google Analytics alternatives – 4 sound reasons to switch
- 3 reports for optimizing user flow on your website
- Piwik PRO vs. Google Analytics 360
- Piwik PRO vs. Google Analytics: the most comprehensive comparison
- How to analyze multi-channel attribution in affiliate marketing using raw data
- 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide
- Should you run a DPIA for Google Analytics?
- How funnel reports can improve conversion rates and user experience