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Click path

Click path, also called user flow, shows the path users travel across your site on their way to a defined goal. A click path report helps you understand how users navigate your site or digital product and reach goals by showing you which path or sequence of actions visitors followed prior to a goal conversion.

Knowing what your visitors do on your website allows you to change the content, layout, and placement of your call-to-action (CTA) buttons. This will not only improve the user experience but also drive conversion.

An example of click path:

user flow report piwik pro

More about click path and user flow on the Piwik PRO blog:

For more technical aspects of the user flow, read Piwik PRO help center articles:

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