Conversion rate is the percentage of sessions in which visitors have performed a desired action, such as completing a purchase, downloading an ebook, or subscribing to a newsletter. You calculate this rate by dividing the number of conversions by the complete number of those sessions.

You can calculate conversion rate across a whole website or for specific pages.
In this example, we will compare the site-wide conversion rate with an individual Landing page :

Total number of sessions on a website – 3000

Total number of sessions on a landing page – 200

Conversions – 10

Conversion rate for entire website will be – 0,33%

and for the landing page responsible for creating the conversions – 5%

To get more details on conversion rate, read our posts:


  • HIPAA-compliant analytics in 2025: Your complete vendor comparison and selection guide

    Vendors have been adjusting to the shifting landscape of privacy-oriented analytics and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are not necessarily the most compliant options for healthcare providers. The stakes have never been higher, with U.S. healthcare firms paying over $100 million in…

  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…