A
- 
A/B testing
 - 
Acquisition reports
 - 
Action
 - 
Adobe Analytics
 - 
Affiliate marketing
 - 
Aggregated data
 - 
AI and privacy
 - 
Analytics dashboard
 - 
Analytics suite
 - 
Anonymized data
 - 
App analytics
 - 
App Tracking Transparency (ATT)
 - 
Application programing interface (API)
 - 
Attribution modeling
 - 
Audience reports
 - 
Audience segmentation
 - 
Average engagement time
 - 
Average order value (AOV)
 
B
C
- 
Calculated metrics
 - 
California Privacy Rights Act (CPRA)
 - 
Call to action (CTA)
 - 
Campaign tracking
 - 
Cart abandonment rate
 - 
Churn rate
 - 
Click analytics
 - 
Click path
 - 
Click-through rate (CTR)
 - 
Client-side analytics
 - 
Client-side tagging
 - 
Client-side tracker
 - 
Cloud hosting
 - 
CNIL
 - 
Cohort
 - 
Consent
 - 
Consent manager
 - 
Content analytics
 - 
Content personalization
 - 
Content tracking
 - 
Contextual targeting
 - 
Conversion
 - 
Conversion attribution
 - 
Conversion rate
 - 
Conversion rate optimization (CRO)
 - 
Cookie syncing
 - 
Cookieless advertising
 - 
Cookieless marketing
 - 
Cookies
 - 
Cost per acquisition (CPA)
 - 
Cost per action (CPA) / effective cost per action (eCPA)
 - 
Cost per click (CPC) / effective cost per click (eCPC)
 - 
Cost per lead (CPL)
 - 
CPRA cookie banner
 - 
Cross-channel tracking
 - 
Cross-platform tracking
 - 
Cross-selling
 - 
Custom channel grouping
 - 
Custom dimensions
 - 
Custom reports
 - 
Custom variables
 - 
Customer acquisition cost (CAC)
 - 
Customer analytics platform
 - 
Customer data analytics
 - 
Customer data infrastructure
 - 
Customer data platform (CDP)
 - 
Customer journey
 - 
Customer journey mapping
 - 
Customer lifecycle
 - 
Customer lifecycle management (CLM)
 - 
Customer lifetime value (CLV)
 - 
Customer relationship management (CRM) platforms
 - 
Customer retention rate
 - 
Customizable dashboards
 
D
- 
Dark patterns
 - 
Data activation
 - 
Data anonymization
 - 
Data clean room
 - 
Data controller
 - 
Data democratization
 - 
Data export
 - 
Data freshness
 - 
Data import
 - 
Data integration tools
 - 
Data layer
 - 
Data management platform (DMP)
 - 
Data ownership
 - 
Data privacy
 - 
Data privacy breach
 - 
Data processing agreement
 - 
Data processor
 - 
Data protection authority (DPA)
 - 
Data protection impact assessment (DPIA)
 - 
Data protection officer
 - 
Data pseudonymization
 - 
Data redaction
 - 
Data retention
 - 
Data sampling
 - 
Data silos
 - 
Data subject
 - 
Data subject access request
 - 
Data thresholds
 - 
Data visualization tools
 - 
Data warehouse
 - 
Data-driven attribution
 - 
De-identified data
 - 
Dedicated database
 - 
Deep linking
 - 
Demand-side platform (DSP)
 - 
Device fingerprint tracking
 - 
Digital analytics
 - 
Digital Operational Resilience Act (DORA)
 - 
Dimension
 - 
Direct traffic
 - 
Double opt-in
 - 
Dynamic content
 - 
The Digital Markets Act (DMA)
 - 
The Digital Services Act (DSA)
 
E
- 
Ecommerce analytics
 - 
Ecommerce reporting
 - 
Ecommerce tracking
 - 
Electronic protected health information (ePHI)
 - 
Email analytics
 - 
Enhanced Tracking Protection
 - 
Enterprise analytics
 - 
Entry page
 - 
Entry rate
 - 
ePrivacy Regulation
 - 
EU-US data privacy framework
 - 
Event analytics
 - 
Event tracking
 - 
Event-based web analytics
 - 
Exit intent pop-up
 - 
Exit page
 - 
Exit rate
 - 
Extract, Transform, Load (ETL)
 - 
The European Data Protection Board
 
F
G
H
J
No matching articles found.
L
M
O
P
- 
Page view
 - 
Paid marketing activities
 - 
Personal data
 - 
Personal Information Protection and Electronic Documents Act (PIPEDA)
 - 
Personally identifiable information (PII)
 - 
Predictive analytics
 - 
Predictive metrics
 - 
Privacy by design
 - 
Privacy laws in the United States
 - 
Privacy Sandbox
 - 
Privacy Shield
 - 
Privacy-enhancing technologies (PETs)
 - 
Private cloud
 - 
Product analytics
 - 
Profiling
 - 
Progressive web applications (PWA)
 - 
Protected Health Information (PHI)
 - 
Pseudonymous data
 
Q
No matching articles found.
R
- 
Raw data analysis
 - 
Raw data vs. processed (aggregated) data
 - 
React Native analytics
 - 
Real-time data
 - 
Real-time data analytics
 - 
Real-time reporting
 - 
Redirection
 - 
Referral / referrer
 - 
Retargeting / remarketing
 - 
Retention marketing
 - 
Return on ad spend (ROAS)
 - 
Return on investment (ROI)
 - 
Returning visitors
 - 
Revenue per visitor (RPV)
 
S
- 
Sales conversion rate
 - 
Sales funnel
 - 
Sales opportunity
 - 
Sales-qualified lead (SQL)
 - 
Sampled data
 - 
Search engine optimization (SEO)
 - 
Search engine results page (SERP)
 - 
Second-party data
 - 
Segmentation
 - 
Sensitive data
 - 
Server-side analytics
 - 
Server-side tagging
 - 
Server-side tracking vs. client-side tracking
 - 
Server-side tracking with a first party collector
 - 
Session analytics
 - 
Sessions
 - 
Single customer view (SCV)
 - 
Single digital gateway (SDG)
 - 
Single page application (SPA)
 - 
Software development kit (SDK)
 - 
Strictly necessary cookies
 
T
U
X
No matching articles found.
Y
No matching articles found.
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