Customer Retention

Customer retention refers to efforts made to keep existing customers buying from your business, creating repeat customers and eventually increasing brand loyalty. Well executed customer retention efforts create long term customers that, in the best case scenario become brand advocates spreading positive word of mouth reviews regarding your company.

Read more about customer retention:

Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

How to Successfully Incorporate Analytics Into Your Growth Marketing Process

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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