Funnel

A funnel usualy referrs to a conversion funnel. A Conversion funnel is the term that describes the steps in a consumer’s journey to becoming a customer. The shape of a funnel represents the gradual decline in the number of customers who reach each step. Not all site visitors continue through to becoming a company’s customer.

Conversion funnel is the primary pathway (or flow) of the user experience where visitors complete a conversion.

The example funnel may look like this: Home page > search results page > product page > checkout.

How To Build a Segmented Funnel You Can Be Proud Of

Conversion Funnel: Set It Up Like a PRO!

Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

3 Steps to Optimizing Conversion Funnel with Piwik PRO Segments

Data Privacy Laws in the United States and How They Affect Your Business

By Peter Curac-Dahl in Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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