Funnel

A funnel usualy referrs to a conversion funnel. A Conversion funnel is the term that describes the steps in a consumer’s journey to becoming a customer. The shape of a funnel represents the gradual decline in the number of customers who reach each step. Not all site visitors continue through to becoming a company’s customer.

Conversion funnel is the primary pathway (or flow) of the user experience where visitors complete a conversion.

The example funnel may look like this: Home page > search results page > product page > checkout.

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By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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