A process that uses a visitor’s IP address to determine their location (country, region, city).

Location can be precise or approximate. Exact location (home address) is recognized as Linked information in terms of Personally Identifiable Information (PII). Country, state, city, and postcode are recognized as Linkable information (must be combined with another piece of information to identify a person).

In terms of GDPR, one’s home address is considered a type of Personal Data.

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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