Geolocation

A process that uses a visitor’s IP address to determine their location (country, region, city).

Location can be precise or approximate. Exact location (home address) is recognized as Linked information in terms of Personally Identifiable Information (PII). Country, state, city, and postcode are recognized as Linkable information (must be combined with another piece of information to identify a person).

In terms of GDPR, one’s home address is considered a type of Personal Data.

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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